Mentoring, Strategizing, Succeeding

About

Farrell Reynolds has been an innovator in the fields of sales, marketing, operations and training for almost thirty years, primarily in the broadcast and cable industries. In his role of sales and marketing executive, Reynolds has represented hundreds of television stations, creating and then coordinating the marketing and distribution efforts for their original documentary, dramatic, animated and sports programs and series. While at Turner Broadcast Sales, his organization introduced advertisers to the powerful marketing opportunities offered by the newly emerging cable industry. He helped create the marketing plans for CNN “Headline News”, The Goodwill Games, and the introduction of TNT (Turner Network Television). He also built the marketing foundation for the “Portrait of America” series, the “Captain Planet” animated series, NBA Basketball, NFL Football and the World Cup Soccer series.

Reynolds began his career in 1968, after honorable service as an officer in the U.S. Navy in Danang, Vietnam and Subic Bay, Philippines. After several years with IBM in their Office Products Division, Reynolds began his broadcast career as an account executive with WPIX-TV in New York City. In 1972, he became Senior Vice President for Sales for the TV rep firm MMT, leaving them in 1978 to take a similar position with Peters, Griffin and Woodward.

Reynolds’ next move, in 1980, was to Turner Broadcast Sales as Vice President/Account Executive. In 1987, after several promotions, he was appointed President of Turner Broadcasting Sales, Inc. In this position, Reynolds was responsible for the Corporation’s $600 million annual revenue budget while administrating the annual $40 million expense budget of the 200 person division. During his tenure, Farrell Reynolds was credited with building the most successful advertising sales organization in the cable industry. He was also a member of the seven person Executive Committee of the Corporation.

In 1990, Reynolds left Turner to become Division Chairman at the Whittle Corporation. He subsequently founded Conduit Communications, a film and multimedia development, production and distribution company.

In 1993, he joined New World as President and sole employee of New World Sales and Marketing, the national sales arm of the New World Communications Group. In fourteen months, the sales and marketing company grew to 135 employees in nine offices, generating in excess of $300 million in spot and barter sales revenues.

In January of 1996, the sales group was consolidated with the twelve station television group into the New World Broadcast Group. Reynolds was appointed Chairman/CEO of the group. In January of 1997, the company was sold to Fox, Inc. for 2.3 billion dollars.

Reynolds spent two years as a visiting Professor at North Carolina State University and for the past several years has been a consultant specializing in coaching and strategizing with individuals and business teams, positioning them to identify and achieve their next levels of creativity, performance and profitability. In this role he was appointed President/COO of Ruckus Network, a Herndon Va. based company that provides legal music downloads to students on hundreds of college campuses across America. Reynolds is currently focused on promoting innovation and creativity in companies as they progress into the twenty first century.